Overview

This article explains how to manage Strategy Services and Content Audits in Contently. You will learn how to utilize Contently’s strategic services to assess content performance, perform audits, and enhance your content marketing efforts.

Information

Contently offers a range of strategy services designed to help businesses optimize their content marketing efforts. These services include content audits, audience analysis, competitive analysis, and ongoing strategic support.

A content audit is a comprehensive review of your existing content library. It involves evaluating the performance, relevance, and effectiveness of your content against your marketing goals. By identifying gaps, outdated content, or underperforming assets, a content audit helps you refine your strategy and focus on producing high-quality, impactful content moving forward.

Audience analysis is another essential service provided by Contently. It allows you to better understand who your audience is, what they are interested in, and how they interact with your content. This data-driven approach ensures that your content is tailored to meet the specific needs and preferences of your audience, ultimately driving higher engagement and conversions.

Competitive analysis helps you stay ahead of your competitors by evaluating their content strategies. By understanding what your competitors are doing well—and where they are falling short—you can adjust your own strategy to capitalize on opportunities and address weaknesses. This analysis includes looking at competitor content formats, publishing frequency, topics, and engagement metrics.

Contently’s strategy services go beyond one-time audits and analysis. Ongoing strategic support is available to help manage your content marketing efforts on a regular basis. This includes assistance with project management, content planning, and working with freelancers. You can also get help curating a team of writers or setting up your editorial calendar to align with your broader marketing goals.

These services ensure that your content marketing is not just reactive but proactive. By continuously analyzing and adjusting your content strategy, you can stay aligned with evolving audience preferences, market trends, and business objectives.

To access these services, you can reach out to your Contently account manager or project lead. They will work with you to define the scope of the audit or analysis, gather relevant data, and provide actionable insights. The findings from content audits and analyses are typically presented in a detailed report, which outlines recommendations for improvement and opportunities for optimization.

Summary

Contently’s strategy services, including content audits, audience analysis, and competitive analysis, help businesses refine their content marketing strategies. By reviewing existing content, understanding audience behavior, and evaluating competitors, businesses can make data-driven decisions to improve content performance. Ongoing strategic support ensures that companies can continue to optimize their efforts, ensuring that their content marketing remains relevant and effective.